With main focus on meaningful innovation, we serve professional and consumer markets through Consumer Lifestyle sectors. Throughout our portfolio, we demonstrate our innovation capacity by translating customer insights into meaningful technology and applications that improve the quality of people's lives.



Improving people's lives through meaningful innovation.


BS understands the consumer electronics market and designs products customers desire.


BS selects the right technologies, brings the best to market, and delivers them at a price everyone can afford.

Business Model

BS lowers cost and increases efficiency by creating and orchestrating mutually desirable global partnerships.


At BS Electronics, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2020. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders. At BS, vision is to be the industry leader in consumer electronics by consistently delivering the latest technologies at the most affordable price.


BS ELECTRONICS was founded on Faith, a belief that it can become the leader in consumer electronics. The BSteam embodies the Vision and the Passion necessary to consistently deliver the latest technology at the most affordable prices.
Success is dependent on BS's ability to do things faster and more efficiently with fewer people than the competition. BS's team achieves Success by giving All they have each and every day!
BS achieves its goals by creating synergistic partnerships with its suppliers and customers. BSHonors and Respects its partnerships daily and continually seeks new ways to Collaborate.
Being the industry leader requires both individual leadership and collaborative teamwork. BS team members lead by example and work together as a Team to achieve the company's goals.