About Us

Our Leadership

Bela Jaiswal

Founder & CEO

At the BS World’s Arts & Crafts, our mission is deeply personal—it’s about celebrating the beauty and soul of handmade artistry and sharing it with people who value creativity and uniqueness. For me, every candle, every stitch, and every brushstroke carries a story—a story of passion, patience, and the joy of creating something truly one-of-a-kind.

I’ve always believed that art has the power to connect us, to inspire us, and to make even the simplest moments feel extraordinary. Through our handcrafted pieces, my goal is to bring that sense of connection and inspiration into your life, whether it’s through a vibrant painting that lights up your walls or a cozy crochet piece that wraps you in warmth.

As the CEO, it brings me immense joy to know that our creations become part of your homes, your gifts, and your cherished moments.

Thank you for supporting small businesses like ours and for appreciating the time, care, and love we pour into every piece.

You are the reason we do what we do, and I’m honored to have you as part of the BS World.

Sudha Jaiswal

Advisor – Design

As the Advisor of Design at the BS World’s Arts & Crafts, my role is to ensure that each piece we create resonates with beauty, creativity, and individuality.

I strive to blend traditional techniques with fresh, innovative ideas to craft designs that are both timeless and unique. Every detail matters, from the colors we choose to the textures we weave, and I take great pride in curating pieces that spark joy and inspire connection.

Together with our talented team, I’m committed to bringing your vision to life through art that speaks to the heart.

Subodh Kumar Jaiswal

Business Head

As the Business Head of BS World’s Arts & Crafts, my role is to drive our vision forward while ensuring we stay true to our roots of creativity and craftsmanship.

I focus on strategic growth, building strong partnerships, and exploring new opportunities that amplify the reach of our handmade artistry. Balancing innovation with sustainability, I work to strengthen our business foundation and create long-term value for both our customers and our team.

It’s my mission to ensure that every decision we make aligns with our commitment to quality, artistry, and the unique stories we bring to life.

Rita Jaiswal

Advisor – Operations

As the Advisor – Operations at the BS World’s Arts & Crafts, I oversee the harmony between our internal processes and external customer interactions to ensure everything runs seamlessly.

From coordinating our team’s creative efforts to managing supply chains and delivery logistics, my focus is on building efficient systems that uphold the quality and care our brand stands for. Internally, I work to streamline workflows and support our artisans, while externally, I ensure that every customer’s experience reflects the dedication we put into our craft.

It’s my privilege to help bring our handmade creations from vision to reality, both behind the scenes and in your hands.

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